Healthy Simplified
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Healthy Simplified
Unlocking Human Potential with G8Way Max: The Secret to Pain-Free Living
Witness the inspiring journey from video game addiction and severe sciatic pain to a newfound passion for baseball and health. Josh and Jacob open up about their personal struggles and triumphs, sharing heartfelt stories like the touching encounter with a young athlete facing similar challenges. Their mission to help young athletes avoid the pitfalls they once experienced underscores the importance of individualized movement training and effective pain management strategies.
Discover how Gateway Max's advanced tools, including the six-picture assessment and innovative use of slant boards, are helping people improve their mobility and strength. Learn about the significance of proper ankle alignment, the benefits of their customized wellness reports, and how small behavioral changes can lead to substantial improvements in quality of life. Don't miss out on their insights and personal anecdotes that highlight the transformative power of efficient movement for everyone, from professional athletes to your everyday grandma.
To the podcast everyone. This is Mark Bennett, again on behalf of IDLife for the Healthy, simplified Podcast. Today, I have with me some very special guests. In fact, for the first time, I actually have three special guests, all from the same company, a company called Gateway Max. That's a very interesting company in the sense that they are doing something that no one else is doing, or, more specifically, no one is doing it the way they're doing it, that's for sure. And when we started talking about the potential partnership with IDLife, what stood out to me was the fact that they have a technology that basically teaches people, from a biomechanical standpoint, the source of a lot of their pain and then provides them programming individualized to each person if that doesn't sound familiar to address a lot of their issues and problems, both in pain management, injury avoidance or potentially even surgical avoidance. I'm not going to steal their thunder, I'm going to let them tell their own story. So, gentlemen, thank you for being here today and thanks for being on the podcast, thanks.
Speaker 2:Mark.
Speaker 1:So, josh, I'm going to start with you because obviously the first thing people want to know is they want to learn a little bit about you. So why don't you tell me a little bit about the family, about the background, and let's roll into this thing.
Speaker 2:Yeah, absolutely. Thank you, mark, for having us on. We're excited to be here.
Speaker 2:My journey is a little different than these two, so I'll get it out of the way. But I went to Division II school in Arkansas called Washtenaw Baptist University. I had grown up here in the Dallas area. My whole life Played baseball. Growing up, I'm a triplet. I've got two brothers One of them is here with me on this call and Jacob. You'll get to hear how similar and how different we are here shortly.
Speaker 2:But as far as it goes for me, going to college, I went to play baseball, was going to get a business degree and then ultimately after a year I quit with 21 other guys. So it was just a really difficult situation. Coaching experience and so I ended up becoming a sports broadcaster while I was there for a number of years and then I rejoined the team my senior year and throughout that process I also got a minor in coaching and kinesiology and whatnot, but was a communications major and a sports media emphasis. It was kind of my degree and loved every bit of it. And then when COVID hit and kind of cut out my career, I ended up going to Oral Roberts University for two years and broadcasting sports there started many of their broadcasts and throughout this process Gateway Max had kind of emerged and through my brother kind of got introduced to it and I had known for a while what him and Colin, who are best friends just had kind of been developing and wanted to be a part of it. We're excited to share that with you.
Speaker 1:Well, you know, Jacob Josh said he had two brothers, but what he didn't say is both those brothers were born seconds apart. He's one of triplets, and I can't remember if you're slightly younger or slightly older, but why don't you tell us a little bit about your background?
Speaker 3:Yeah, josh is the middle one, I'm the oldest and to go in depth there, first off, you for having us, mark, knowing you and your family, your son, for a while. Going back, me and josh baseball you know this, but the podcast listeners don't play baseball all their life actually played with their son, with me and josh really involved in baseball was pretty unique because, since we're triplets, you would expect us to do the same thing and we did. We did the same thing. You would expect us to do the same thing and we did. We did the same thing. I wore the same clothes, have the same buzz cut. However, my body it changed in a different way than his. I rested in different positions. I hurt myself in my hip flexors Well, he didn't have that. There were some unique things going on, even though we had similar backgrounds.
Speaker 3:To touch more on my background, I went to high school at IMG Academy in Florida, powerhouse for athletes. My head coach was Chris Sibbo, who was Hall of Famer for the Cincinnati Reds, and from there IMG, I got picked up to go play college ball at George Washington University, got super sick there and transferred back home to a junior college that actually offered me to be a pitching coach at the collegiate level later on. But after Howard Junior College I then went to Oral Roberts University and kind of made my baseball career there, put me on the map for just kind of being at a higher level for the Division I level. Being at a higher level for the Division I level played against Baylor, dallas, baptist, arkansas, auburn, virginia, several others and had a really good career there.
Speaker 3:But one of the things I battled with were injuries, just setbacks, and so that kind of put me on my journey and I went to get my master's at University of Northern Colorado in science, master's in science in sports and exercise science that was the emphasis and learned a lot there. And after that too as well, I kind of extended my career into the baseball world, but more specifically for all of kinesiology, with human movement, helping others get out of pain. I spent about 10 to 12 years of training and also coached a little bit too as well at the Texas Baseball Ranch which, if you guys know, baseball players put Justin Verlander, helped him get out of pain as well, with Trevor Bauer and several other really hot baseball players, and so I learned a lot there with just kinesiology, human movement. And then I went, coached Collin and ran a facility in new orleans as well that really specialized in just avoiding injuries and so on, and so that was a little bit about my journey. Kind of took me all throughout the country.
Speaker 1:I know colin is very colin, you're one of the ones that's not a brother, so I mean you have your own background and story and what got you into an interest in this area. So why don't you tell the folks a little bit about your background and yourself?
Speaker 4:So, first off, thanks again, mark, for the opportunity to tell our story individually and our story as a company. We're really grateful to be here and just to share our unique experiences and hopes to help others. So, really, my background from day one. It started in about fourth grade. I became introduced to video games in fourth grade and we'll start there and I just grew. I had a huge interest in video games since that day and I became addicted over the next 10, 15 years to where I was on the game all day, every day. If I wasn't playing baseball or at school, I was playing video games. So why am I saying this? So this, this really developed me into the person I am today because, as I mentioned, I was playing baseball, and when you're playing video games for a long period of time and you're sitting and you're sedentary, your body just shuts off. And I'm playing baseball, the sport that demands a little the most out of an individual when it comes to an explosive standpoint. Those two things don't mix very well.
Speaker 4:So what happened to me is I had sciatic pain by the time I was 15, 16 years old. I wasn't quite aware of what was going on, and by the time I was about 19,. I really understood that sciatic pain was settling into my left hip and I had three disc issues in my lower back and was getting EMG scans, going to chiropractors, going to PTs, trying to figure out how to fix this thing at 19 years old, because I was watching Mike Trout on TV hitting bombs and he's like 25. And I'm like, how was he able to do that? And I'm crippled at 19. So that really set me on my path to where I am today is trying to figure out this huge problem in my life. And if I didn't figure it out I would have been debilitated the rest of my life or I would have had to go in and get surgery, get some fusions, get some some discs fixed up, and I didn't want to do that in my early 20s. It just didn't seem like the right option to me. So I wanted to figure out a different way and that's where I started traveling and I met Jacob at the Texas Baseball Ranch, because I saw that they were specializing in a way to throw a baseball that didn't cause pain and I was extremely interested in getting out of pain. So those were my two interests get out of pain, play baseball. So when I got there, I got out of pain with my throwing motion, my arm felt really good and I just kept having this issue in my hip where my left leg didn't work like it was supposed to, and that sciatic pain just lingered for, you know, another two to three years.
Speaker 4:After that, and as I started looking more and more into sciatic pain and movement training and getting out of pain in general training and getting out of pain in general I went down in New Orleans where Jacob and I we agreed that this was probably a good decision for us to go for athletic career. This place is going to help us better, get faster, throw harder kind of thing. And next thing, you know, we're talking with decompression specialists in order to open up the spine and I'm out of pain within three or four months and we're deciding. We wanted to help the world understand that there's a better way to go about things than surgery, and so I thank God that I didn't actually go and get surgery at a young age, because if I did, I wouldn't be in the spot I am today we were just talking to you about.
Speaker 4:We were at an event this past weekend where a kid he actually has almost identical issues that I had when I was his age. It hit me hard and I was extremely excited still am to work with him. Where he comes up and his mom says you know, we're actually talking about his twin brother. Ironically, we were talking about his twin brother. We wanted to help him get better at baseball. He was there for a showcase and we explained what we did. We'll play here in a minute.
Speaker 4:But the mom said you know, our other son might need some help and she shows me his x-rays, shows me what's going on with his spine.
Speaker 4:And I asked him what's your symptoms? These things and everything's nearly identical to what I had when I was his age and really I guess what I'm getting at here is my past experiences background and getting injured, sitting down, playing video games, trying to play baseball and getting hurt all the time. It set me up to be in this position, to where now there's a kid that's just like me and I'm able to help him get out of that situation 10 times faster than I did because I had to go search for the information. And now he's 15, 16 years old and he's got the information in front of him and I'm willing to guide him and help him get out of that, so he doesn't have to go put rods in his back to straighten out his spine, do things like that in its back to straighten out his spine, do things like that. So, again, my background just led us to this spot where we now have a platform to help others and that's what we're the most.
Speaker 1:You know, jacob, I want to roll it back just a little bit. We kind of got bound the path a little bit about how we're helping people, but I think there's a story here to be told about Gateway's origin that we really need to fetter out a little bit, because it was really kind of a passion project that got Gateway started. From my understanding, it really came down to a lot like what Colin was just talking about your experience in going through multiple injuries, your research, your studies, you getting your education and realizing that all of those things that you were dealing with were potentially avoidable if you just understood the biomechanical faults that you had in your own walk and gait and movement and everything else. But eventually, because you didn't, it resulted in some form of injury. So tell me about the passion that comes behind that. People will better understand where we're going to take the story. People will better understand where we're going to take the story?
Speaker 3:Well, the thing is, is your best ability is your availability and ability to continue to show up. And for me, I had huge goals. I wanted to be a professional baseball player and I wanted to dominate, just with my craft, even if I didn't get there. But the step backs is what really hurt. It just would my crime, even if I didn't get there, but the step backs is what really hurt.
Speaker 3:The thing is, we see kids growing up now that are trying to chase the same dream that we are. We know obstacle that they might face and how to move or maneuver around it. And so, with our goal is we see the need and we want to help fix that need so that they don't have to go through the same struggle that we did Right. And so for me, I see, like I had doctors tell me that no matter how hard I work on getting above average hip mobility, I would never get there. Hip mobility, I would never get there. And they said that was because I had this guy and another guy on top of me and I had to brace them in the womb. And so I developed with feet. That pointed out. Every time I walked, every time I ran, my dad would take me on walks and he'd be like Jacob walk with straight feet, and I just like, wouldn't do it. Like, naturally for me what felt comfortable was being pointed out.
Speaker 3:The doctor said you're going to have an issue with your hip flexor every single year until you turn 16 and your growth plates close. And the thing was, I was working an hour to three hours, did not miss a day on hip mobility and I never got there. I never got there until I changed the way I work. So I worked so hard on stretching, I worked hard on things that doctors have told me to do.
Speaker 3:However, I never got there until I changed my resting position. I changed my sleeping mechanics you sleep way more than you do anything right and I changed the way I walked. I changed the way I launched from the ground when I was running and that really took away the stress that I have been putting on my hip flexors and everything just cleaned up to where I don't have to stretch as much before working, I can spray sooner without having to warm up my body and my hip flexors aren't at risk. And so, seeing the need that I needed, seeing the need that others need and then also seeing the success that I've had from just getting out of pain, and then also the success others have had that have gotten out of pain. Doctors who have said you will never run again in your life, and then they run again. And seeing that is what really sparked the mission.
Speaker 1:So, Colin, I want to dive into something a little bit, because I know all of you guys have a sports background. But along the way you guys realized that this isn't just for athletes, this is something that everyday individuals deal with. In fact, in some respects, you know Gateway's whole foundational component of that sports minded beginning or that foundation was expanded when you realized that, hey, this works for everybody, because there's hundreds of millions of people that wake up every day with pain. I know I'm one of them 52, you know all the things I did when I was young that I wish I wouldn't have now. But a lot of it is sourced from a lack of biomechanical foundation. So let's talk a little bit about that.
Speaker 4:Yeah, and it's interesting that you say this is for everybody, because and it's interesting that you say this is for everybody because we didn't start with the idea that, hey, we can help so many athletes, we can help so many of these baseball players reach their pinnacle, reach their genetic potential, help all these athletes move the most efficient way that they possibly can. Why can't we just help my mom or my grandma move in a more efficient way? That's going to help them with their quality of life, and I think that's where our relationship with id life spark. So we want somebody to have the best quality of life in the most simplest way, right, because you know ID Life is healthy, simplified, right? So we want to make it to the point where we create movement simplified.
Speaker 4:For everybody out there that's in pain and knows that they shouldn't be going to the chiropractor once every other week, or they shouldn't be doing the same PT program that they've been doing for four years straight, or you or anybody that's just in pain from a desk job, whatever it is, we see that there's a way that they can do things differently just by small changes in their behaviors. Whatever that is, it could be how they sit in their chair at their desk, much like I don't know if we're going to show the video here, but much like how I'm sitting in different positions. You'll watch me as we go through this conversation constantly switch off and move around, because the behaviors in which we help others understand how to change those small little things like how you brush your teeth, how you're putting the dishes away that eventually changes the way that your body feels. Because if we take the same bad positions that you do for 20, 30 years and you expect different results just by changing one exercise a day, that's not really going to help. Take a whole idea of hey, this is the concept of how we're supposed to move. I'm going to give you a little routine to help your body start to feed into that.
Speaker 4:And now your body's going to change its behaviors. You're going to have a better awareness of what's going on around you and within your body, and now you're going to have less pain for the rest of your life, be less at risk for a knee injury and knee replacement, because as I'm sure you know, mark, but just for the audience knee replacements last year were at about 800,000 and they're projected to be at 3.4 million by 2030. We're obviously doing something wrong. That's our projection for our surgery rate for just a total knee replacement. We need to be doing something different with the way we live our life, especially in the United States, and that's where I think this comes in. For every single human being, we can change the way that we move to do better for ourselves and the people around us.
Speaker 1:So, Josh, I want to ask you, because you have Jacob and Colin are kind of the coach types. They're the ones that are doing all the biomechanical studies and everything else, and you're more than the business-minded partner, if you will, in this organization. So I really want you to kind of explain to me your understanding of what Gateway does, because, at the end of the day, what we have to be able to do is explain it to the everyday person, because we're about to get into the app and how it works and all the artificial intelligence and all the bells and whistles and all the fun stuff. But really, I think foundationally we need to understand OK, how does this thing start? How does a person get involved in you know, what kind of results am I going to see and what's the process?
Speaker 2:More importantly. I mean, how long is it going to take before I might start seeing some results here? Yeah, it's a great question. A lot of little things to unpack there, but I think the best way if I could give an overarching sentence before I dive into that is GatewayMax unlocks the gate and charts the way to reaching your max potential, literally and figuratively, and so it's one step at a time. Our goal here at GatewayMax is to change the world's movement patterns, literally and figuratively, one step at a time. Our goal here at Gateway Max is to change the world's movement patterns, literally and figuratively, one step at a time, because it's all about movement and the way in which you do that. We've made movement simplified and it's one step at a time and it's an easy process. To put it, it's a simple process I guess is the best way of saying it Moving and changing your movement patterns.
Speaker 2:You have to have the drive to get out of pain, but the process for doing it is simple. You take a six-pictured assessment and that assessment spits out a response and a scorecard for you that lets you know how likely you are for a non-contact injury and the specific areas that you'll have a non-contact injury if you don't change them. It goes a step past that as well and it spits out a wellness report just based off of you, based off six pictures. It tells you all these things about you and what you need, and then it gives you the solution for that as well. Not just the wellness report, not just the scorecard, but it gets you in to the gateway max tab and if you only have five, 10, 15 minutes a day, you can get a training plan that is personalized to you that will get you the results that you want. And that's work for people who spend hours on it, like these two guys next to me and Jacob and Colin, and that's work for me, who's now got a week old newborn, who only has about 10 to 15 minutes a day to work on it.
Speaker 2:I've seen in my own life and in my family's life a lot of growth in a short amount of time, such as months, but in smaller things it can be as fast as weeks. It's building the habit. If you will, you've got to build a habit in order to see good growth, and if you don't build a habit and you're only doing something once a week, you're not going to see much growth at the end of the day. But when you do something in doing training every single day for 5, 10, 15 minutes, whatever your schedule allows, obviously the more time you spend, the faster you're going to see results, because you're doing it from a day-to-day basis. But if you only have 10 minutes a day because you're you're sleep deprived and you have a young kid like me, I mean, at the end of the day you're making the most of deprived and you have a young kid like me, I mean, at the end of the day you're making the most of it and you will see growth, even in a span of one to two months. And so that's the minimum side of the things. The maximum side is the growth that you will see and the specifics that you will see.
Speaker 2:It's all based off of every individual. I'm a triplet, you know, as you know, and Jacob's body is very different than mine and his is more advanced than mine because he's been doing it longer than I have. But at the same time, jacob has no pain and I've got very minimal pain, whereas in this process of sleep deprivation and all that, I've had so much pain because I've gotten out of my movement patterns and I haven't been sleeping well or sleeping the right way or moving the right way, because I'm walking around like a zombie and now I have an opportunity to actually get back to it and dive in and do my training plan, because my son's a month old and for all the parents out there, you understand that your life gets so much easier after a month.
Speaker 1:So I hope that gives a little bit in the process at least kind of how it can be molded for every single person despite the time, I'm a few months away from being a grandfather for the first time, and the best part about being the grandfather is when they get cranky, you give them back and say, okay, that one's broke, give me another one. So that's kind of what I'm looking forward to. But, jacob, I want to talk to you a little bit about the application itself.
Speaker 1:I know that when it comes to the technology, it was very important to you that it worked the way that it needed to work, because for the longest time, you and Colin were doing kind of this analysis on your own. I mean, you were basically looking at people and you were using what so I'll just call it what it was kind of a subjective from your two eyes, what you saw in making adjustments and evaluations based upon that and giving them people plans. But then, when you started developing this technology, you were able to integrate an artificial intelligence that kind of was learning what you two were basically doing on your own and then comparing it not only to other professional athletes but to everyday movers. So let's talk about the app itself. Okay, so I've decided hey, I'm going to give this a shot, I'm going to jump in with gateway max, walk me through the process of what I'm going to do during the assessment yes, yes, sir.
Speaker 3:So first thing you said is to dive into the app. First thing we're going to do within the app is take an assessment, and that's because we're not testing, then we're going to be guessing, and so we want to know what you need to work on. Once we know that information, then we can get the solution, like Coach Josh was saying. But to dive deeper into that, the assessment is really unique. It's taken us years to build. It's 300,000 lines of code. It's extremely secure. It's not going to be hacked.
Speaker 3:You got simple flow to where you upload six pictures, like Josh was saying, to where you upload six pictures, like Josh was saying, and that scans your musculoskeletal structure, your anatomy, how you are right now, and it looks at do you have full mobility within your body? Do you have one leg longer than the other? That's what a lot of people would say when your hips are out of alignment. Do you have scapular wing? Is your neck in the right posture? Are your hips pushed forward and out of alignment? So we tell you a lot of details that are consistent with some of the greatest and most educational movement specialists in the world. In. You got peter goskew, like several top specialists for wellness, and we've taken all of their information as well on top of really specifically right here, looking at how your body compares to athletes that you mentioned, super athletes like tom brady, drew breeze, muhammad Tom Brady, drew Brees, muhammad Ali, simone Biles, willie Mays, roger Vedder, vianney Williams in their prime, several athletes in their prime that played years and years and never had a non-contact injury.
Speaker 3:And the assessment will also compare you to hunters and gatherers in third world countries. And so, for the listeners that don't know this, 99.9% of hunters and gatherers of dirt road countries don't roll an ankle if a lion's running after them, and they don't stretch if a lion is running after them either. They just go. They don't have a turnover back pain. And so the assessment will compare you instantly to Muhammad Ali, hunters and gatherers in third world countries, their structure, their mobility. It also compares you to 100-year-old sprinters with no joint replacement in their life, right? So you're like how can someone sprint at the age of 100? I want to do that. Well, they're completely moving. And so it gives you that full report that says when I'm walking my dog, I need to be cautious of my ankles, I need to make sure that when I'm pushing a cart at Kroger that I'm staying healthy right. So, as you have longevity within your life, I'm staying healthy in certain activities. That's what the wellness report will tell you that Josh is talking about.
Speaker 3:But the assessment is really just simple. You upload six pictures and you get a report back within just about a minute and a half, and so that report then couples into a program and that program is personalized to you. No one has the same report as you. No one has the same report as you. No one has the same program as you, and the training programs are also a part of the AI as well.
Speaker 3:And so, as you do your training program this fall, it's going to learn the ID life of user. It's going to learn that, oh okay, my hips are not great right now. Let's give a program that's going to help fix this. So the solution is always changing, and this fall we're really excited to launch that. It's going to start changing and reading things day by day. Like you wake up out of bed and you're like what back hurts today? Boom, we'll have a program built out for you right there that's going to help you get out of pain on the spot. So we're really excited about the technology within our system because, like you said, it's ever growing, it's going to keep evolving and it's going to understand you, how you train, how your body feels, going to keep adapting for you so that you can get the most out of it.
Speaker 1:So, colin, if I understand it right, I basically take my phone and I'm going to record six body movement type pictures and the app takes roughly a minute and a half. I get my report. The report gives me all kinds of wonderful information about how I'm moving wrong and why it's the source of my problems. But the thing that probably intrigued me the most was it was a predictive analytic of future injury and you guys keep referring to it as non-contact injury, but for the listeners, basically what that means is for people especially my age you stepped off the curb and, wow, there went the ankle, there went the knee. I would say that the Aborigines that there went the ankle, there went the knee, I would say that the Aborigines that do twist an ankle running away from lions probably aren't around to be evaluated. So your data may be a little skewed there, but I will say your point is well taken.
Speaker 1:But at the end of the day, one of the things I want to make sure people understand is it literally is helping me understand. The report is actually showing me the source of my problem and the reason why that's important to me. And what was intriguing to me is hey, my hip hurts, but the report is saying it's all because of the way that your ankle is basically pointed when you're walking. Let's talk a little bit about that, because a lot of people always say, hey, my pain is here, and they don't really understand that the source of the pain is nowhere near where the pain is actually manifesting itself yeah, so if I understand your question, you want to know a little bit more on on how certain pains in your body could mean something way different than what you think it is basically when you go to the doctor and say my elbow hurts, and the doctor says okay, let me.
Speaker 1:You go to the doctor and say my elbow hurts, and the doctor says okay, let me do something about the elbow. You guys, hey, my elbow hurts. You guys are saying well, it's a hip flexure issue, actually caused by the inward rotation of your ankle joint, and if you do this, then we can. Actually, it's basically how everything is connected. Is the story that I want you to get into.
Speaker 4:Yeah, exactly, and I get into yeah, exactly, and I think I think you put that really well every, everything's right. Your body's just one big piece and we got to look at it. From my opinion, we have to look at it from the ground up, and when you do that, you you take a look at the feet, and the feet are the only thing that touch the ground. When you walk, run, throw, swing, when you're really doing anything athletic besides crawling on your hands and either swimming, your feet are the only thing that are connected to the ground. And so when you take a look at basic laws of physics, you have to use gravity to absorb energy. And so once we land to the ground, energy enters the body and we call it a pressure wave. And when that pressure wave enters the body, how well is my body stacked up to be able to absorb that pressure wave? And when we're talking about all these things being connected, if the ankle joint is off just by a little bit, just think about it almost as a bow and arrow. If I have a bow and arrow and I'm standing on one yard of the football field and I've got a target, 50 yards down the line and I move my hands maybe one inch, I'm going to miss that target by probably 10 feet or 20 feet. And the ankle joint's the same way. Again, think of it as that bow and arrow. And if it moves by just a little bit and you're off by a little bit, when you absorb that energy, everything up the rest of the body is going to be off by more and more and more the further you get away from that ankle. So sometimes the way that you walk can affect the way that your neck feels, although you may have slept on it a little wrong the night before. Now, how is your movement making it even worse?
Speaker 4:And we just want to give people a better understanding of their body, help them become aware of the things that they do. Like Jacob was saying, you know you're walking around Kroger with a grocery cart or you're walking with your dog or whatever it is. You're just more aware and you have a higher sense of, higher ability to take care of yourself because you're aware of it. We like to say awareness in itself is cure. We actually learned that from one of our mentors, rob Nulford. Shout out, rob. And awareness in itself. Being cured is if we can help individuals understand how their feet work and help them become a little bit more aware of how that actually works when they walk, when they're rotten, when they're doing their daily activity. That awareness in itself is going to help them stay pain-free.
Speaker 1:So let me ask a question because I want to make sure people kind of get a visual of how this works. All right, so I've done my assessment, I get my report, I've read the report. It's really neat. I like what I'm seeing, but now I got to put it into action and then the action is where it's all out, because at the end of the day, if I don't put something into action, nothing changes. Let's be real, that's just part of what this process is about. Josh, you said, if I have, hey, it's going to give me a five to 10 minute plan. If I've got more time, I've got more time. But tell me a little bit what I might expect to do in the typical hey, this is what I'm going to start doing. Because if my feet are really off and all of a sudden I see I'm assuming I have a video or something that's going to show me, hey, this is what you're doing, this is what you should do, or just explain to me kind of what happens.
Speaker 2:Yeah, absolutely so. In the app, regardless of whatever plan or exercises that are based for you, there's a coordinating video and a coordinating workout training like sort of exercises that you can do and you can follow along as you do it, and so you won't miss a detail, because the video explains it for you, I should say. And so, regardless of whatever you get, there is a coordinating plan in every single exercise, thousands and thousands of exercises in there, and there's not a sane person that's going to receive the exact same plan and program that you receive. And so, in that when you get on the app, you're going to go to one button on there and it's very simple. You press it, it takes you right to your plan and you do it every single day and you follow along with it.
Speaker 1:It's programmed for you to the time that you instructed that you only have that's 10 minutes, if that's 15 minutes, I know, when I got involved in using the program that I got introduced to something that I'd never seen before called slant boards, and I was like, okay, now this is different. Explain to me the significance of the slant boards and why they become so important to the program.
Speaker 4:So about the videos and everything in the app, we've actually taken the time to make sure that the detail is there for every single video. Some of them seem likely at times, but we're more interested in you doing it correctly and making sure that you have the detail in front of you. So sometimes some of the videos can seem likely, but it's a learning curve at first. Once you get that learning curve down, you start to understand that a lot of the movement looks similar and you start to have that awareness built up, helps you build upon your program. But as far as the sports go you mentioned, it was something new to you and it's something new to a lot of people and if it's not new to them, they use it in a different way than we do and you'll see a lot of people use sports to like prop their heel up while they do squats and stuff like that. What we decided that we wanted to do with it was we wanted to put two under the feet and we wanted to stand on them to where we're actually building resistance for the outside of the calf, so the lateral side of the calf. And when we build that resistance and build that strength to the lateral side of the calf. What we start to do is we start to make it so people can balance a little bit better and make it so that if they want to cut or they want to make a juke move as an athlete, whatever it is, their ankle is going to be a lot stronger, it's going to have a capability to withstand more of those athletic behaviors. And we do mention being an athlete quite a bit when it comes to Gateway Max, but we just believe living life in an athletic way is a little bit more smooth and it can be a little bit more so.
Speaker 4:We encourage everybody at home, as they're developing their ankles on the slap boards and they feel the burn in the outside of their feet, we encourage them to to kind of have this athletic minds, to almost like release their inner athlete.
Speaker 4:You know, sometimes I mean as a kid we used to like run up the stairs and crawl up the stairs like sometimes it's fun to be able to do that as you grow older and if you can get the health back and the confidence back, be able to run up the stairs or have the confidence Some people don't even have confidence to run outside just on a daily one mile jog. We want to be able to give the average person or the athlete the used to be athlete their confidence back to be able to run upstairs, run outside, do whatever, and so the slant boards are helping the foot and the ankle complex build. Much like I was talking about earlier, how it fits off. By just a little bit, it's going to affect the rest of the body. You want that foundation to be strong, so that's why we use slant boards in our training. That's where they're so detrimental also.
Speaker 3:could I add something real quick? Yeah, so I have really flat and that's uh, there's a lot of science out there. If you have flat feet it could cause acne, could cause pain as you get older and a lot of people think that I'm stuck with flat feet. But you can actually retrain the arch of your foot, you can straighten the foot and Coach Collins said a byproduct of that as well you really get to develop some really strong calf muscles.
Speaker 3:The lateral calves really start to get definition and if you look at a lot of the population in America most of them if they did a calf raise the inner calf muscle on the inside is developed, but there's nothing on the outside. There's less definition on the outside, and we see that with our assessments. We see a lot of people come in and they're the opposite of back chain dominant. Their front chain dominant is what we call it where their posterior side of their body is not developed stronger, and so that's similar with the. Why we need to lamp board is to shape our posterior chain, to shape our feet, to make it stronger, so that we're more durable.
Speaker 1:I remember in our pre-conference one of the things you guys told me about was kind of the angle of the ankle that you lose basically from birth and as you move on and under the slant boards tie into that pretty heavily in essence of trying to retrain.
Speaker 1:And I know when I was using the program without the slant boards versus with the slant boards, it was very, very awkward at first but you could actually start feeling you know something that I didn't get when I was first not using them. So I want to go into that a little bit because I think the loss of that angle and I can't remember the exact story, but hopefully one of you guys remember what we were talking about there. But if you can tell me kind of what that is and what we're talking about there, because I think it's really important for people to understand I can tell you personal experience that the slant board was pivotal for me to understand and actually get something out of the program. But more importantly, I started feeling things a lot faster with using them because I had the understanding of what I was trying to get out of my program.
Speaker 4:Yeah, so the angle you're talking about is, we say, about 22 and a half degrees, anywhere from about 20 to 22 and a half degrees of the inside ankle bone being a little bit higher than the outside ankle bone. That's what we want to see. If you start seeing a lot of young athletes wearing slides, their heel starts to fall off on the inside of their slides. They get lazy with the way they walk, or sometimes it can just be that we're wearing really cushiony shoes and when we do that too often, that inner ankle bone starts to fall down, lower and lower. That's again going back to that bow and arrow analogy. As that inner ankle bone starts to fall more and more, everything else up the body starts to take a bigger hit.
Speaker 4:When we developed the slant boards, we made sure that it was at a specific angle to be able to help train the body but not become dependent. We didn't want to give the full 20 to 25 degree angle. We made it at about a 16 and a half degree angle to where it's just enough to start to feel almost like a training wheel. Right, we were starting to feel what it feels like to prop that ankle bone up a little bit more and we're getting a little bit stronger, but eventually we want you to be able to walk and stand on your own without slant boards. I want you to be able to develop that ankle shake and that ankle strength without the slant board.
Speaker 4:We use it as a training tool and I still use them today. After about five, six years of training this way, I still use them a lot less than I used them when I started, because I obviously have stronger ankles today than I did a long time ago when I first started. So developing that angle is extremely important for your health and well-being, especially knee health. And then, like Jacob was saying, we're developing that back chain structure, that lateral calf and those glutes and hamstrings.
Speaker 1:So one of the things that I also found interesting in the app, the scorecard. It's kind of like giving me you know, where are you compared to or how are you doing, that type of thing. Let's talk a little bit about that because everyone needs to understand that, hey, we all going to start somewhere and you may not love your scorecard when you start, but hey, it's showing your progress and at the end of the day, it's personalized to me, it is my scorecard, but it'll also give me feedback because the system is analyzing what I'm doing and how I'm improving. So let's talk a little bit about that.
Speaker 3:So the scorecard is feedback instantly and it's simplified, and so that was the goal there A lot of assessments that you'll do out there. They'll give you a scorecard, right, so it's just pretty standard. The best thing about our assessment is that it really impacts right. So you get the scorecard quick and then it's coupled with that report. The scorecard to dive deep for ID Live users is going to be eight move points. We've simplified those movement points are the core movement points that are consistent with hunters and gatherers in third world countries, michael Jordan, prime and the centenarian spreaders, those hundred year old spreaders with no jointer. They all hold the eight movement points.
Speaker 3:So we're going to look at strong and straight feet. When it needed, we got inside ankle bone high. We got back chain down. We got columns, which is our structure, our foundation. Then we got landing how you land to the ground. Then we got launching how you launch and leave the ground. Then we got suppleness, which is looking at mobility and access within your body. And then the last one is going to be shoulders. So it's going to look at your shoulder alignment. Do you have scapular weaning? Are your arms in a healthy position?
Speaker 3:And then it's going to give you a gateway grade and that is going to show you how likely you are to have a non-contact injury. If you have a 60% gateway grade, that means that you have a 40% chance of having a non-contact injury. That's your RIF percentage right there. So the goal is non-contact injury. That's your risk percentage right there. So the goal is is as you take your assessment month two as you keep improving on your training plan month three you got another assessment coming. You want to see that gateway grade improve. You want to see the risk points for the backchain dominance or the launching starting to go to a safe and that's going to help. You know that you're making progress throughout your training program. You're also going to feel better when you're doing it. So that'll be another feedback that you'll know you're getting the most.
Speaker 1:Yeah, I guess the other thing and, josh, I know you get to hear a lot of the stories from folks that have gotten results from it but one of the things that was very solidifying for me in understanding the predictive analytics of the system itself, especially, you know, hey, here's your scorecard, here's what you're doing was the fact that when it looked at the possibility of a future injury, how many times it was in essence predicting an injury that had already happened it was basically like, hey, you have a high probability of having a shoulder injury in the future. And somebody's like, well, well, yeah, I had shoulder surgery six months ago, so let's talk a little bit about those stories, because even the ones that are, you know, haven't happened yet. But all the ones where you, all the stories of people are like, yeah, I've already experienced that yeah, absolutely.
Speaker 2:I mean, there's so many different injuries that you hear about. You know, both past and upcoming One of those injuries and I'll throw out an athlete that was there and part of our journey a little bit. I know the listeners are majority, you know, maybe pickleball players or movers and whatnot, but not necessarily minor league baseball players, but this story kind of relates around a minor league baseball player. Minor league baseball players, but this story kind of relates around a minor league baseball player, um, and there was a, I won't name him, but this minor league baseball player, he had just gotten drafted and the Rangers were thinking about picking him up. He was about to get drafted.
Speaker 2:I should say the Rangers were about to pick him up and he was going in the top two and we had a connection with them and we said don't do it. Um, um, he's, he is signing himself up right now. It's, it's coming. The injury is coming and first day of practice and that the rangers passed on him, which were jacob and myself are big rangers fans here, and so we we were happy with that decision. But the first day of practice, when he got picked up and drafted to this team, he got hurt and it was the exact thing that we had said he was going to get injured with, and so that's just one of the stories. But I do want to say this story, because this one I think it's a little bit more so at home with the audience, and I'm going to have Colin share this story because it's directly pertaining to his grandma.
Speaker 4:So I had kind of been asking her questions because I noticed things as I'm going around the house. I noticed, hey, hey, mom, like how you feeling? You know feet look a lot, things right. So I asked my grandma and actually it was my mom actually that that came to me and said you know, grandma's been having some knee pain. Why don't you give her a call, say, hey, grandma, what's going on? You know, sometimes family is the hardest people Because I don't know what it is the way my grandma still sees me as a five-year-old, but you know it is what it is. So I told grandma, I said, hey, what's going on? And she said you know, I'm getting knee few weeks. And I said, well, let's see if we can do something else, let's see if we can exercise all her options. Make sure that, taking really good thought into this, for you going to knee surgery, because I think she was late seventies at the time. I mean, if you're in your late seventies and you undergo a total knee replacement, you might have some issue. So anyways, I started working with her. Her knee replacement was two weeks out. I started working with her every single morning. I said, hey, if you still have excruciating knee pain. By the time two weeks goes around, go get your knee surgery.
Speaker 4:Lo and behold, we went through the program. She did everything she needed to do. She still does it to this day. She's adamant about it. She does like two hours a day because she's got nothing else to do. It's just awesome to watch her because she gets so hyped up about it. After those two weeks, no more knee pain. She canceled the surgery and she still hasn't had knee surgery to this day. It's been about two and a half three years. She lives in a two-story home alone, does all of her own landscaping, push, mows her lawn. She's 80-something years old now.
Speaker 4:So this way of training can not only in our assessment, show that there's something in the future. There's something that happened in the past. We're getting an analysis and saying, hey, you're at risk for this and just like you said, I had a shoulder at risk for this. And you know, just like you said, you know I had a shoulder surgery so long ago. Okay, that makes sense.
Speaker 4:Well, we like to be proactive with a lot of things. We do. So when I take an assessment on somebody and I say, hey, something might be going on with that right leg. Well, I don't really have pain there right now. Well, let's make sure that you don't ever have pain, because you may start having pain there real soon. I'd rather be sick than sorry with a lot of these things, and that's where my grandmother came into play. So it was hey, grandma's having a little knee pain. Well, let's be safer than sorry. I'm going to call her. Make sure everything's ready to go. Make sure she's good. You know saving her. Make sure she's good, you know saving her.
Speaker 4:I don't know what even a ton of knee replacement costs. Probably somewhere between six to twelve grand, you know. Uh, I think what is a ucl or an acl is somewhere around six thousand. So you're, you're saving thousands of dollars by. I mean, our programs are anywhere from like, I think like 10 to 20 bucks or something like that that you can get on online, and sometimes even a little bit more expensive if you want to go more into detail. But the thing is is you're saving yourself thousands of dollars. If you figure out that there's something that you can do about your current situation and it costs you 20 bucks, why not just try it out? That's the way I feel about any opportunity I have in front of me that's going to save me money in the future. I mean, I'm sure we're all looking to save money with the way the economy is. Well what we do. Like Jacob said, if you're not testing, you're guessing. We make sure that this is tailored exactly to who you are.
Speaker 1:If you can tell me where you can get knee replacement for $6,000 to $12,000,? Tell me that place, because I haven't found it. $60,000 to $70,000? Yeah, but $6,000 to $12,000, I haven't found that place yet but it's pretty dang expensive.
Speaker 1:And you know, josh, you mentioned Pickleball I've got. As you know, one of my close personal friends is an orthopedic surgeon or was for 40 years. He jokingly tells people all the time that CrossFit put his son through college and pickleball would probably put him through med school, because there's so many ankle, knee and other related injuries associated with that, mainly because you can't go in the kitchen and people try to do those sudden stops and things break. So you know, the one thing I want to make sure everyone gets from this podcast, if nothing else, is this is really about trying to help people stay out of pain more than anything else. I mean, biomechanical movement is just basically training your body to move in the way that it was designed to move. And when you move the body the way that it's intended to move, or retrain the body to move the way that it should, rather than the way that you've trained it to, the body can do an amazing thing and take care of itself. And that's kind of what this is about is, hey, before we go down the path of the what I'm just going to call surgical modification because that's what it is we're modifying our biology in some way our structural. You know I've got too many friends that have had cages put in their back literally cages or neck or other things associated with back pain that was sourced in actual issues with legs, ankles, knees and things like that. So that's why this meant so much to me.
Speaker 1:But you know I wanted to bring this to the audience, but you know I always like to give my guests an opportunity to tell a story or have the final word or kind of. You know, make sure, if there's something I didn't cover in the podcast, that you guys actually get out there. It's really important to you and I'm going to give each one of you a chance to do this. But I want you to kind of think about it as I'm setting this thing up, because to me it's important for people to understand people's passion points, to understand why they're so excited about what they're doing, but, most importantly, they understand the why behind why they're doing it. Because what you do is neat. Why you're doing it is what's important, because, at the end of the day, all of you have basically said the same thing with regard to helping people. But there's a deeper why behind it and I want to give you an opportunity to tell the listeners about that. So, josh, why don't we start with you and we'll kind of go around the table?
Speaker 2:Yeah, sure, no, thank you, Mark.
Speaker 2:I think you know the collective. I'll give the collective why of Gateway Max and then I'll give my why, and I've kind of iterated it a little, in the sense that we're trying to change the way that people move, one step at a time, changing the world's movement patterns for the better, far as it goes. For me, there's not a day that really goes by with the people that I know or the people I come in contact with, where someone just is in pain and you want to help them, and I'm one of those people where I just want to help people. These two guys next to me just want to help people, and so I think that's kind of where that comes into play, a little bit as the overarching of why we're doing this, why Gateway Max matters at the end of the day, why it came about, but it's also because people need it at the end of the day, and people don't know that they need it. Most people just accept the fact that they're in pain right now.
Speaker 2:I was one of those people and I'm 27 years old and I used to be one of those people where my body was just in discomfort or in pain here and there, and I thought it was just part of the process. You hear that a lot in the athletic world, but you also hear it a lot in the non-athletic world, especially in pickleball or running or anything like that. There's not a day that goes by that I don't know someone who mentions to me I'm in pain and I just got to take a break. Just take it easy for a bit. Well, no, you don't.
Speaker 2:At the end of the day, you can actually do something about the way that your body moves, so that you can do what you love, and it's our job to get you back to your natural movement patterns. And the other thing I'll say with it too, is, just as ID Life is healthy simplified and Gateway is movement simplified, this partnership is life simplified. At the end of the day, it's the two biggest things that you do is nutrition. Two most important things, I would argue, are nutrition and movement, because it's what you do every single day. You're putting things in your body and you're moving around, and so that's kind of why we're so excited, specifically why I'm so excited for this partnership with ID light, because we just want to help people both live healthy lifestyles and move how about you.
Speaker 4:I'm going to let Jacob go first For me, pain is limiting, right.
Speaker 3:It's limiting your mental, right. You have thoughts in your head that are like I can't do this like I used, or what if I get hurt? And those limiting thoughts will limit your output, right? So that's there too. We know that also. Pain is gonna limit my god-given purpose, right, right, I'm not going to be my best self for others if I'm holding, if I'm held back from the pain that I'm having, right, and so seeing that need, like Josh is saying, is definitely a big one for me.
Speaker 3:I would say that one of the things I want to leave with the audience is yeah, our technology is great. I love our technology because that's what I work on, but I'm not going to say that that's the best. I'm going to say the best thing about Gateway Max the science behind it. Because if you look at slow motion video of the people in the world that never got hurt, non-con they run and their foot doesn't roll, they don't pull a hip flexor, their spine is healthy you look at them and you look at the signs there and you overlay their movement exactly on top of super athletes like Nolan Ryan in his prime and like Muhammad Ali, like I said, simone Biles right now, they all move the exact same, and that's remarkable. And then you look at again, and Ryan in his prime, and, like Muhammad Ali, like I said, savo Biles right now, they all move the exact same and that's remarkable. And then you look at again, the centenarian sprinters, the hundred year old sprinters, right, and so there's there's a science behind it that is so unique that you just can't unsee it.
Speaker 3:You go to the the airport and you watch others walk and you watch how their feet point out, their feet collapse down, and in every single step they don't launch the correct way, right, their spinal chest doesn't move side to side like the swag walk we talk about, michael Jordan, right.
Speaker 3:And so the science behind it is credible, right, and that's the reason why it works, because we impress your central nervous system with the correct natural movement that the indigenous have, that the super athletes have, that you had when you were a baby, but you moved away from it. So your body loves it when you feel the correct movement. Your body unlocks itself when you move the correct way, and so I would really just encourage listeners to look into the science. Maybe it's because some of our training is not helping us move better, right? So I just wanted to say something for the listeners, to have more awareness and ask yourself questions about am I moving the best way that I can? Am I sleeping in good position? Am I doing things well that are going to help me live longer in life?
Speaker 4:cool. So there's a few things that I just want to lay on the table for audience listeners. Whoever's going to hear this. It's, I think's, really important. There's two things.
Speaker 4:So I believe that fulfillment is being able to do whatever I want, whatever I want with whoever I want to, and if you can't move to your best ability, it doesn't matter how much money you have. Let's just say that I make $5 million by the time I'm 32 years old and I want to travel the world with my family, but then, when I get to the Great Wall of China, my knees are broke. Well, what are you going to do? You're not fulfilling your purpose to be able to share those experiences with your family or whoever it is, and so being able to be empowered to do whatever you want with whatever you want whenever you want it, that is a huge piece that you can have in your life. That's going to let you again do all three of those things.
Speaker 4:And the other thing that I think really, really hits home for me is there's a biological standpoint to this, to where, when I grow old, I want to be able to show my kids that there's a better way, and I think that we all want that If I grow old I'm 45, 50, 60 years old, whatever and I've got kids you mentioned, mark, you've got a grandkid on the way Are you going to be able to get on the ground and play with your kid? Are you going to be able to show them the things that you want to be able to show them? And that's where I'm at with things, because I saw my grandma go through this. I saw my grandma not be able to get on the ground and play with my cousin's little kids and she was devastated.
Speaker 4:And to watch that happen it makes you feel a certain way about the way that we move and if there's a better way, it's awesome to be in the position to be able to tell people there is a better way and you can be empowered in a way to be able to tell people there is a better way and you can be empowered in a way to be able to do whatever you want with whoever you want, whenever you want to. So when you're 85 years old and you don't have any knee pain anymore and you're able to get on the ground with your grandkids, play with them, play with their toys, do the dumb things that kids like to do break glasses, fall over, spill things, whatever but be able to laugh about it, because you're on the ground and you're able to enjoy those experiences rather than being in pain and frustrated all the time while those things are going on, because we all want to give our children and our grandchildren a better life, and I think this is the easiest way to do it.
Speaker 1:Gentlemen, I want to thank you for being on the podcast. I think this is very important that we get the word out about Gateway Max. After listening to you for an hour and all the conversations that we've had before, this Gateway is truly unlocking human potential. That's kind of what it's doing, and it's doing it one person at a time, with an individualized approach. That's teaching people more about themselves, and at the end of the day, if we're not learning, we basically are wasting away, and you guys are basically trying to teach people that there is an alternative. There is something else out there for them, and for that I want to thank you. But until next time. This is Mark Bennett, on behalf of everyone at IDLife. Thanks for listening in. We'll talk to you again real soon.